The Korea Content Platform (KCP), an American entertainment company offering ‘K-Drama’ content, is to deploy Ooyala’s Flex Media Platform.
KCP is tapping Ooyala as a unified platform to manage content and metadata from its partners, and automate the processing and publishing of content according to its business rules. This allows KCP to have a single source of truth for their media operations, eliminate errors from manual processes and increase the overall efficiency of their business.
The company is a joint-venture between three major Korean broadcasters: Korean Broadcasting System, Munhwa Broadcasting Corp and Seoul Broadcasting System. After launching a subscription video-on-demand (SVOD) service in 2017, it quickly realised that it had complex business rules requiring manual processes in their operations, which resulted in errors and missing of deadlines to distribute content. With a high volume of metadata and assets coming from different partners, it was difficult to get visibility into content workflow. KCP needed a solution to orchestrate workflows better, automate processes and have a single source of truth for their operations.
With the Ooyala Flex Media Platform deployed on cloud, KCP can now collect assets, information and different types of metadata from their partners, and automate workflows to process and manage them for publishing. Business rules behind the processes can also be configured and changed easily within the platform. With reporting features, KCP staff also can monitor their media operations effectively and generate reports on how their content business is performing.
"KCP is a modern entertainment company facing workflow challenges as they deal with more and more content, formats and devices,” said Steve Davis, Ooyala VP and GM of Asia Pacific and Japan. “We’re excited to be powering their media operations and supporting them to be successful in their business.”
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